So I was doing some digging around on the internet during a Mass Comm class when we were talking about corporations. I began searching snowboard corporations to see who was indy and who was a dreaded corporation. One of the most interesting was what i found about the ever so unique and popular Nomis named after team rider Simon Chamberlain. It seems Nomis was actually a soccer boot company in Australia and Europe first. Designed by the ex-designer of Adidas. And guess where he got the name for his own company from? Surprise, Surprise! His name is Simon Skirrow and the company name was his name backwards. Sound familiar? The zinger is that he has been designing shoes since the 80's. I love biters!
I also found out that Lib Tech, Gnu, Rossignol, Dynastar, Lange, Look, DC and Roxy are all owned by the dreaded Quiksilver.
Don't believe me? Do some digging.
http://www.nomisfootball.com/history.html
I still think it's crazy that big B Burton is still the largest snowboard company (now skate and surf due to some recent buy outs) and is still 100% privately owned. I guess you don't have to sell out to be the best after all. Damn I love this sport.
11 years ago
1 comment:
such a sweet project but the outcome is usually sickening...sickening to think all this income goes to one conglomerate. but at least (in the famous words of Bill Nye) "NOW YOU KNOW!"
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